Transforming Food Security

The Power of Reliability: Transforming Food Security

Data Point: Customers shopping with GoodRoots are selecting half the amount of food per visit this year, then at the same time in 2022.

When we can count on consistent access to food, we naturally take only what we need. This reliability fosters a sense of security, reducing the urge to overconsume (did somebody say toilet paper?) This is human behavior...and it's all of us. Creating dependable food systems not only alleviates hunger but also helps break the cycle of scarcity mindset. This is an essential and often overlooked component of food security.

Let's build a community where reliability leads to resilience